Key Performance Indicators (KPI) : Sales & Marketing
The following are some example of KPIs for Sales & Marketing department:
Marketing
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Objective: To complete X project on time
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Measure: Completion day / Deadline
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Target: 30 days / <date>
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Stretch Target: 21 days / <date>
Objective: To complete consumer profiling and hotel feasibility studies on time
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Measure: Average completion day per study
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Target: 180 days
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Stretch Target: 165 days
Objective: To complete quality service delivery to partners
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Measure: Product brief
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Target: 4
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Stretch Target: 5
Sales
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Objective: To improve sales performance
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Measure: Success rate - sales launch
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Target: 20%
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Stretch Target: 30%
Objective: To improve customer satisfaction
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Measure: Sales & Purchase Agreement Processing Period (Work Standard (WS) - X day)
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Target: 60% of WS
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Stretch Target: 80% of WS
Objective: To motivate sales team
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Measure: Processing sales commissions (Work Standard (WS) - x days)
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Target: y% of WS
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Stretch Target: z% of WS
Sales Administration
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Objective*: To improve operation efficiency
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Measure: Document collection
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Target: 90 days
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Stretch Target: 75 days
Objective*: To improve operation efficiency
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Measure: Purchasers database availability
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Target: 90%
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Stretch Target: 95%
Objective: To increase purchaser value
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Measure: Response time
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Target: Y%
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Stretch Target: X%
*One objective may have few measures / KPIs.
